Security Technologies

Retail Analytics

Get a full picture of customers’ habits and preferences

Get a full picture of customers’ habits and preferences

Guardforce Macau applies the latest security technologies to not only upgrade security services but also serve business or operational functionsfor Macau companies to help them enhance operational efficiency and optimise business performance. 

Integrating Retail Analytics Software with in-store CCTV system will empower businesses to understand their customers’ consumption habits and preferences, so store owners can devise effective strategies catering to the customers’ specific needs.

Images captured by In-store CCTV systems can be translated into useful data to help understand customer behaviour and preferences, such as which section of the store they head to first, which products and locations on display shelves appeal to them, and which part of the day or the week are the busiest shopping hours. By collecting data from video images, we help retailers sell more and save more.

The Retail Analytics Solution in Macau is able to perform the following functions:

  • People Counting: Gauge the number of customers in store in different times of the day or different days of the week.
  • Heat Map: Identify which areas of the store attract the highest number of customers or keep customers linger for longer.
  • Pathmap: Map out the directions and pathways that consumers tend to take inside a store.
  • Multi-store comparison: Compare people count, heat map, pathmap and other functions in different stores, which helps chain store management devise effective product display or in-store promotion strategies across different stores.

Clients can access cloud-based user-friendly customised analytics reports, complete with visual insights for easy understanding,via mobile and smart devices anytime anywhere.

Guardforce Macau aims to extend the functionalities of Retail Analytics technology to empower businesses to leverage their security setup for commercial functions.

Learn More: Cash Deposit Machine | Electronic Security | Facial Recognition | Robotic Solution 

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